Trump family’s World Liberty tokens slip on trading debut
WLFI opens to public trading after investor vote; price falls after early gains
The Trump family’s World Liberty Financial token, WLFI, fell in value on its first day of public trading Monday after initially trading above $0.30.
According to CoinGecko data, WLFI was trading around $0.246 as of 2:40 p.m. ET, down roughly 12% from earlier levels. That price put the token’s total market capitalization just below $7 billion, ranking it about the 31st-largest crypto token in circulation.
World Liberty Financial launched last year as a decentralized finance platform created by members of the Trump family and business partners. The venture has issued a stablecoin in addition to WLFI. In July, investors in the token voted to make WLFI tradable, clearing the way for secondary-market sales and purchases.
World Liberty has said early investors will be permitted to sell up to 20% of their holdings, a provision that enabled the token’s market debut. The tradability vote and the initial offering were widely seen as the mechanisms that would allow holders, including members of the Trump family, to realize value from their positions.
Trading activity was concentrated on Monday, with WLFI briefly trading above $0.30 before declining to the mid-$0.20 range. CoinGecko’s snapshot of price and market-cap data was used for the market estimates reported.
Donald Trump Jr. and Eric Trump are listed as co-founders of World Liberty Financial. The platform and its token come amid continued interest in crypto-related ventures tied to prominent business figures and political families, as well as increased scrutiny from regulators and market participants.
Market observers noted that liquid trading can change a token’s valuation rapidly, as initial sell pressure from early investors meets buy-side demand. World Liberty’s announcement and the investor vote followed months of preparation since the venture’s launch last year; the token’s market performance on debut will be monitored by holders and crypto-market trackers.
World Liberty and WLFI’s listings reflect broader trends in decentralized finance, where projects often combine governance tokens, tradability mechanisms and stablecoins. WLFI’s place among the top 40 crypto tokens by market capitalization underscores how quickly new tokens can achieve sizable valuations, even as price volatility remains a feature of cryptocurrency markets.