Las Vegas visitor counts fall for sixth straight month despite strong casino revenue
LVCVA data show July attendance down 12% year-over-year to 3.1 million; gaming receipts still reached $1.36 billion
Las Vegas recorded a sixth consecutive monthly decline in visitors in July, the Las Vegas Convention and Visitors Authority said, even as casinos continued to generate robust gaming revenue.
The LVCVA reported 3.1 million visitors to the Las Vegas Valley in July 2025, a 12% decrease from the same month a year earlier. Despite the drop in foot traffic, Nevada gaming revenue for the month totaled $1.36 billion, underscoring that casino receipts remained strong.
The decline in overall visitation was broad but uneven. Visits from Canada fell about 18% year-over-year, a downturn LVCVA officials and local business leaders have linked in part to tariffs and recent political friction between the United States and Canada. By contrast, traffic from Mexico, the United Kingdom and Australia increased, a rise industry analysts attributed to new and expanded air service.
Convention attendance has shown volatility in recent months. LVCVA data indicate a 10% drop in convention attendance in June followed by a rebound in July, reflecting a shifting calendar of trade shows and meetings that can significantly affect hotel occupancy and weekday visitation on the Strip.
The sustained slide in monthly visitor counts has prompted concern among hoteliers and casino operators, who rely on steady volumes of tourists to support restaurants, entertainment venues, retail operations and the broader hospitality workforce. Tourism remains a dominant force in Nevada's economy, employing hundreds of thousands of residents and generating tax revenue for state and local governments.
At the same time, the strength in gaming revenue suggests that the visitors who are coming are spending more on gambling, or that higher-margin segments of the market have grown. Analysts said a divergence between attendance and gaming receipts can reflect changes in the mix of visitors, higher average wagers, increased hold rates at certain casinos or shifts toward premium amenities and packages.
Industry executives have said the city is taking steps to address the downturn in visitors, including efforts to expand international air service, promote convention bookings and diversify attractions beyond gaming. Local officials have pointed to investments in marketing and partnerships with foreign carriers as intended to broaden Las Vegas’s reach in key overseas markets.
A prolonged slump in visitation could ripple through sectors that depend on tourist foot traffic, including food and beverage, live entertainment and retail. Policymakers and business groups will be watching incoming monthly reports for signs of stabilization or further erosion in demand.
The LVCVA release did not attribute specific dollar impacts on non-gaming sectors for July. Casinos, which reported the $1.36 billion in gaming revenue for the state, continue to be the primary indicator tracked monthly for the industry’s financial health. Observers noted that even with healthy gaming totals, sustained declines in overall visitation would complicate operations that depend on high volumes of customers across multiple revenue streams.
As Las Vegas enters the fall convention season, the industry will monitor whether convention bookings and international flights can reverse the six-month trend and restore broader lifts in hotel occupancy, retail sales and entertainment attendance.